Illustration: The impact of gender segmentation

The impact of gender segmentation

in Games

In the journey to understand the lack of female representation in the gaming industry, it is essenti...
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Illustration: The challenges for brands when entering the gaming universe.

Top 7 challenges for brands when entering the gaming universe.

in Marketing

We've been hearing the phrase a lot: 'We, as a brand, want to talk to the gamer community.' And ther...
Illustration: Things I Learned About Gamers

3 Things I Learned About Gamers without being a gamer

in Games

People are diverse, with various interests, skills, habits, and behaviors. Gamers are much more than...

Key Trends in the Gaming Industry in 2024

in Marketing

As the sun sets on 2023, it is impossible not to reflect on how this year has redefined what we unde...
Illustration:  Disney and Epic: Forging the Future

Disney and Epic: Forging the Future of Metaverse

in Games

Together collaborating in a completely new universe of games and entertainment that will further exp...

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