The challenges for brands when entering the gaming universe.

in Marketing

We've been hearing the phrase a lot: 'We, as a brand, want to talk to the gamer community.' And there's a word that's getting close to being 'trivialized' = community; when you combine it with 'gamer,' then, it's quick, the image of young people with headphones in a room with LED lights, immersed in an almost impossible-to-enter world (especially for brands) comes straight to mind.

Illustration: The challenges for brands when entering the gaming universe.

We've been hearing the phrase a lot: 'We, as a brand, want to talk to the gamer community.' And there's a word that's getting close to being 'trivialized' = community; when you combine it with 'gamer,' then, it's quick, the image of young people with headphones in a room with LED lights, immersed in an almost impossible-to-enter world (especially for brands) comes straight to mind.

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